Luka Doncic Tops NBA Jersey Sales in Breakout Season with Lakers

Tags: Luka Doncic, Los Angeles Lakers, NBA jersey sales, NBAStore, LeBron James, Stephen Curry, NBA playoffs, Mavericks trade, international players


A New Leader in Jersey Sales

Luka Doncic’s No. 77 Lakers jersey has officially become the NBA’s top-selling jersey for the 2024-25 regular season, according to sales data from NBAStore.com. The announcement marks a shift in fan popularity, ending a decade-long run dominated by LeBron James and Stephen Curry.


Historic Milestone for Doncic

Doncic is the first international player to ever lead the jersey sales rankings and the first non-LeBron/Curry player to claim the top spot since Carmelo Anthony in the 2012-13 season. His rise reflects both his growing star power and the excitement surrounding his move to Los Angeles.


Lakers Merchandise Dominates

With Doncic now on the roster, the Los Angeles Lakers not only boast the league’s most popular player but also lead in overall team merchandise sales. The franchise’s fan base has surged in energy following the major midseason trade.


Trade That Shook the League

The Lakers stunned the basketball world in February by acquiring Doncic in a blockbuster deal that sent Anthony Davis, Max Christie, and a first-round draft pick to the Dallas Mavericks. The move paid immediate dividends in both performance and popularity.


Playoff Push

The Lakers are heading into the postseason as the No. 3 seed in the Western Conference. They’ll face the sixth-seeded Minnesota Timberwolves in the first round, with Game 1 scheduled for Saturday. Expectations are high as Doncic leads the charge in his first playoff run in the purple and gold.


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